Twix Promotion
As the online component to a print and outdoor campaign for Mars in the UAE, I created an online game that challenged users to find the hidden twix candybars in each of two detailed illustrations. The reward for completing the puzzle was to be entered in a sweepstakes to win a case of twix. We had thousands of entries.
Art Direction : Development
Rick Mullarky
Creative Direction
Milos Ilic
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