Visa Go Sahtein Campaign

Shopping Game

As a part of Visa's Go campaign in the UAE, TBWA created 'Go Sahtein', which translates roughly to 'Go Bon Apetit'. We created an online component where users navigated a mall looking for elements to create a perfect meal. In the second part of the game users had to place the plates on the table without being run over by crazy children. The concept was extended online to banners where the whole system worked within the 34k banner size limit.

CONCEPT | ART DIRECTION | ILLUSTRATION       ILLUSTRATION: LAURA MCCABE