For T-Mobile's new retail stores, we created a number of experiences that would allow in-store customers to select and/or create interesting icons for their 'Fave-5' phone application. A series of touch screen interactives with experiences ranging from straight selection to tongue-in-cheek questionnaires let the customers choose their style. In the series below, customers could pick from any of 50 themes and have the assets sent directly to their phone.

A second way that in-store customers could get some fresh Fave-5 icons was to create them using the Face Maker application. Created in Flash, it allowed users to pick from any of four distinct illustration styles, create any number of faces to order, and then have them sent directly to their phones.

I led a small team at Publicis in the creation of all web-based placement advertising for T-Mobile. Over the course of eight months we created and deployed over a hundred different concepts to promote T-Mobile special prices and products, squeezing as much interest as possible out of the alloted 34k.