In 2008 the Creative Director of TBWA/RAAD asked me to create an updated website for the agency, one that pressed the limits of what was then considered a 'standard' agency site. I developed a site that used abstraction and curved lines bring out the theme of Disrupton that informs all TBWA work.

Musafir is a travel startup with an ambition to become the Expedia of the Middle East. We devised a series of online promotions around the theme 'click click your trip', which compared the UAE's notably hostile environment with destinations around the world.

The month of Ramadan, Eid, and even Christmas are carefully observed and celebrated with gusto in the UAE. Every year we created online animated messages that TBWA accounts and TBWA itself could send to their clients.

Stargate is a theme park in the center of Dubai organized around domes that represent four planets and a mysterious UFO. We created an online introduction to the theme park as well as programs and activites for it's family-focused mission.

Yahsat's mission in the Middle East was to launch and maintain a series of satellites that would provide communication coverage to the entire region as well as large portions of Africa. They came to TBWA for a website that would communicate their focus and ambitions.

Nayomi is a leading provider of women's intimate clothing for the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, and Libya. They have the unusual challenge of displaying this category of clothing in regions where laws can be very strict about how women are depicted. We created a template that the company could update quarterly to keep the site looking respectable while still up-to-the-minute.