Major designer labels were hesitant to advertise their brands on the Nordstrom website. In order to convince them that they would be well represented, I was asked to create, along with illustrator Ruben Toledo, an animated teaser to showcase what would become the Nordstrom designer website section.

After the presentation, ten major fashion brands agreed to have their fall lines shown on a special section of the Nordstrom website called Designer Collections. Each designer had a virtual showroom from which consumers could choose to browse clothing, shoes, or accessories.